Until we started working on Smashing Avatar, I would have never believed marketing was an important practice, and certainly not something I would have to participate in. In my view, marketing is for a certain type of person, say the type of person who likes to talk to many different people. I am not antisocial, but I might be a little shy about trying to shove my shit down other people’s throats. It turns out that when you write as webcomic, doing so is an important part of the job. We discussed business cards, and we will need them, but that’s not really the best way to get readers. The chance of finding your target audience on the street is rather low. The real important marketing takes place on the interwebs, with major networking sites like Reddit, Twitter, Facebook, and StumbleUpon. Each one has its advantages and uses. It is tough to manage them all, but that’s why we have tools like Hootsuite and our share bar. They make life easier.

People who either do not play Nintendo games or perhaps play them begrudgingly, are always trying to imagine a world in which those games are more dark, gritty and realistic. The Legend of Zelda actually received a certain level of this treatment from Nintendo when they made Twilight Princess. In doing so, I am certain that they failed to use enough realism to please their ardent detractors. The Internet will never be happy. As for giving the same treatment to the Mario series, I am not sure how that could possibly fit.

It doesn’t really make sense. Mario bounces on his enemies and uses mushrooms, flowers and stars to power up. Everything about it is campy, cartoony and ridiculous. When you apply these things to the real world, they become extremely disturbing. It works because it is a silly fantasy land. Besides, haven’t we had enough of attempts to bring Mario into the real world?